The Evolution of Gucci Trademark

Throughout the years, Gucci has produced many identifying symbols. Let’s see together how the Gucci trademark has changed over time, between heritage and icons.

The Beginnings
In 1921,Guccio Gucci founded the company in Florence for the production of leather goods, gloves and luggage. From the beginning of its production, Guccio Gucci he uses his own name as a symbol to distinguish the articles produced in his laboratory and identify a specific and exclusive manufacturing process. During the same period, Gucci’s canvas bags has linings with white cotton labels sewn into them, blue embroidered cursive script spells out “G. Gucci Traveling Goods Florence” emphasizing the company’s specialty. The English signature made the brand recognizable as a collection of items made for tourists and foreigners visiting Florence.

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